IVORY DESK — Brand Book · LastStop Sales License

Business Plan

LastStop Sales Ten · ivory-desk · isolated license. This chapter sells the license to one buyer — not a village share.

1. Thesis

Ivory Desk owns White-label 5-step intake + quiz OS. The product, not a clinic niche.

Ivory Desk is not a clinic niche. It is the white-label 5-step intake + quiz OS — the product Last Mile Meds DNA already knows — sold to any operator who wants the desk without buying Village. One Fly app. One Neon. One key.

Voice: Last Mile Meds DNA. Cream paper. Amber. IBM Plex. Ops honesty. The desk is the product.

The intake desk as a license.Ivory Desk · positioning line

2. Ideal customer

Primary buyer. Any operator who wants the intake desk without Village..

They are shopping a single-operator license. They do not want nineteen sibling brands. They want one niche, one database, one key they can take to their own Fly org.

Anti-ICP. Holding companies that want Village. Operators who want a shared Neon. Anyone asking for a fake .com or a phone number on the hero.

3. Offer stack

Package	What they get
Desk consult	See the five-step intake as the product. Goal, body, state, health, contact.
Desk license	The white-label OS for one operator. Own database. Own lockup.
Desk continuity	The desk stays yours. Isolated key. Exportable folder.

No prices on the landing. Checkout is DEMO. Jobs-to-be-done: clear positioning → trusted intake → clinician path → isolated ops.

4. Isolation economics (why this sells)

Buyer count

One

Databases

One

Fly apps

One

Village share

Zero

License key

LS-SALE-IVORYDES-E6874323583C

Neon project

laststop_sale_ivory_desk

Unit economics for patient CAC stay BACKFILL. The sale here is the license. Easier than Village because the SKU is small and named.

5. Competitive set

Name	Why they are not us
LastStop Village	Twenty brands, shared ops. Wrong product if you only want the desk.
Generic form builders	No clinician-shaped result. No license key.
Typeform + Stripe	A form, not an OS.
Last Mile Meds (Village)	A metabolic face. Not the white-label desk.

6. Compliance

Assignment: White-label intake OS — isolated SKU, not a Village cluster. No disease-cure language. No before/after. No miracle claims. Compounded medications are not FDA-approved. Ads do not diagnose. LastStop is never LASSTOP or LASTTOP.

7. Ninety-day calendar

Week 1Lock tokens, voice, book.html live. Logo lockup present. Ivory Desk landing smoke.

Week 2Quiz copy pass + compounding / eligibility caveat. Analytics events. 3×2×2 creative drafted.

Week 3$2.5k hook tests. Channel mix starts: Google 'clinic intake OS'.

Week 4Kill losers. Expand winners. Email welcome/abandon in draft.

Week 5$3.5k toward quiz-complete CPA. Competitive set review.

Week 6Isolation check: own Fly, own Neon, own key still true.

Week 7$4k toward paid-start / consult. Do not waterfall into Village.

Week 8Continuity sequence staged. RACI mid-point.

Week 9Creative refresh from media lockup. Book updated with learnings.

Week 10KPI dashboard vs mock. Legal re-pass on surviving headlines.

Week 11Scale memo or hold memo drafted. Export steps re-verified.

Week 12Kill / hold / scale. Archive losers. Keep winners in media/.

8. Team RACI

Work	A	R	C	I
Brand voice & book	Brand	Growth	Clinical	Eng
Landing chrome / glass	Brand	Eng	Growth	Ops
Quiz copy + branching	Clinical	Brand	Eng	Growth
License isolation	Ops	Eng	Brand	Growth
Neon project (new)	Ops	Eng	Brand	Clinical
Fly app laststop-sale-ivory-desk	Ops	Eng	Brand	Growth
Stripe / OpenLoop backfill	Ops	Eng	Clinical	Brand
Export to Remi machine	Ops	Eng	Brand	Growth

Development Scope

Ship a standalone nginx + Fly site for Ivory Desk. Do not fork Village. Do not share a database.

1. Brand pack

and media/logo-lockup.png

Accent	#1c1408 / #f3eee6
Style	Last Mile Meds DNA
Type	IBM Plex Serif + IBM Plex Sans + IBM Plex Mono
Logo	logo.png
App	laststop-sale-ivory-desk
URL	https://laststop-sale-ivory-desk.fly.dev

2. Landing IA

#	Section	Bar
01	Last Mile hero + lockup	Required
02	Desk-as-product specialty	Required
03	Three packages (no prices)	Required
04	License isolation	Required
05	Five-step path	Required
06	FAQ	Required
07	Book + Start Intake	Required

3. Intake quiz

Brand-skinned five-step modal. Events: quiz_start, quiz_complete, consult_request.

Step	Prompt	Note
1	Goal	Specialty lanes
Q-goal	White-label intake	The five steps
Q-goal	Quiz skin	House colors
Q-goal	Multi-lane desk	More than one goal
Q-goal	Operator desk	Your staff
Q-goal	Protocol review	Already running
2	Sex / age	Adults only
3	State	Eligibility gate
4	Health screen	No diagnosis
5	Contact	Then protocol result · DEMO checkout

4. Export instructions — Remi's machine

Copy the folder laststop-sales/ivory-desk/ onto the machine. Do not copy it into laststop-fleet/kits/.
Confirm license.json is the SKU (LS-SALE-IVORYDES-E6874323583C).
fly apps create laststop-sale-ivory-desk -o personal -r iad
From inside the folder: fly deploy
Neon: create a NEW project named laststop_sale_ivory_desk. Do not share Village Neon.
Live URL is https://laststop-sale-ivory-desk.fly.dev. Do not invent a .com.
Stripe / OpenLoop remain BACKFILL until ops flips them.
Do not deploy from this book unless Remi asks.

5. Non-goals

Do not add this SKU to Village.
Do not add this SKU to the fleet kit dropdown.
Do not share a Neon project.
Do not mark Stripe live.
Do not put prices, phones, or invented domains on the landing.

III

Marketing Plan

1. Positioning line

The intake desk as a license.

The intake desk as a license.Use on the first screen or not at all.

2. Channel mix

Channel	Share
Google 'clinic intake OS'	32%
Operator outbound	34%
Retarget	18%
Last Mile DNA content	16%

3. Sample ad copy

Legal must pass these. Voice: Last Mile Meds DNA. Cream paper. Amber. IBM Plex. Ops honesty. The desk is the product.

AD 01

The intake desk as a license.

White-label OS. Isolated.

AD 02

Cream. Amber. IBM Plex.

Last Mile DNA, sold alone.

AD 03

Five steps. Demo checkout.

Goal to protocol result.

AD 04

One operator. One DB.

Why this SKU sells.

AD 05

license.json is the SKU.

LS-SALE-IVORYDES-E6874323583C.

AD 06

Not Village.

The desk without the gallery.

AD 07

No .com theater.

Fly app is the live URL.

AD 08

Export the folder.

Deploy alone.

AD 09

Ads do not diagnose.

A clinician-shaped path.

AD 10

Your Neon. Your desk.

Do not share Village Neon.

Welcome

Desk on

Welcome. The intake is the product.

How we talk

Five steps. Ops honesty.

Isolated

Your Neon is yours.

Abandon

Still open

Nothing billed.

One note

Link. Then quiet.

Five steps

That is the whole product.

Check-in

Next desk

Reply if the lanes changed.

If a week was ops-heavy

Say so.

Keep the crate

Move the date.

4. Guardrails

Stay inside White-label intake OS — isolated SKU, not a Village cluster.
Buyer reminder: Any operator who wants the intake desk without Village..
Always link clinician review. Never unsupervised use claims.
No before/after. No miracle claims. No phones. No invented .com. No prices on the landing.
Do not retarget this SKU into Village. Isolation is the product.
Weekly: spend, CTR, quiz funnel, isolation still true, top creative.